Dinámico

Natural hair color, as product type, accounted for over 3/5 of overall demand for hair color in 2022.

Moreover, the majority of the consumers are concerned about any side effects which some ingredients such as ammonia might have on their hair.

Anyway, the growing awareness of the benefits of herbal colours (that are the only real natural colors), is also compared to the awareness of their low performances.

Over the years more and more people have embraced the philosophy of a «natural coloring», opting for vegan and AMMONIA, PPD free coloring options

More and more people care about the wellbeing of the environment and opt for eco-friendly and vegan solution both in cosmetic and everyday life in general.
A huge number of people suffer from skin allergies or have a particular sensitive skin, thus, they prefer opting for vegan/coloring options without allergens.
More and more people care about the overall wellbeing of the hair and try to avoid coloring containing Ammonia and Ppd, which can weaken the hair structure.