Hair salon products and services

Let’s cut to the chase: what is HSA Nouvelle and why should you choose its incredible service?

Nouvelle is revolutionary, ever-changing, astonishing, inclusive, and Made in Italy. Since the very first start, we have committed to creating a brand with the highest possible level of responsiveness. Our core value is to bring to each and every one of your customers hair salon products and services that meet their needs.

We strive to inspire professionals and hairdressers with the latest hair care trends. Our goal is to establish your service on the market, make it different and unique, bringing out your personality through our products.
Let the bliss begin and discover the passion and effort we put into developing innovative and performing formulas to dye your clientele’s strands or treat all types of hair and scalp issues.

Hair salon products by Nouvelle


If you were looking for the best, most effective, and completely unprecedented hair salon products, you’re in the right place. Nouvelle has a wide experience in creating formulas for each and every kind of hair.

Our line is so diversified that you will surely find everything your customers are asking for. Nouvelle’s hair salon products include hair coloring and maintenance lines in so many tones and nuances to make the color spectrum wheel so jealous!

And we’re not done yet: we tackle hair and scalp issues efficiently and with a long-lasting effect through specific product lines. Thanks to us, thin hair will regain volume, dry hair will get the best hydration, irritated scalps will be nourished, damaged hair will be repaired and protected, and curly hair will finally be frizz-free!


Natural and sustainable product lines


In today’s competitive beauty industry, natural hair salon products are more than a trend; they’re essential for salons aiming to provide premium, sustainable care. 

Nouvelle offers a comprehensive suite of natural salon hair products crafted to cater to diverse hair care needs with both performance and sustainability in mind - with natural ingredient indexes ranging from 89% to 95%, free from silicones, parabens, ammonia, and PPD where it counts most.

Why it matters for your salon:

  • Enhanced client satisfaction: clients increasingly seek out safe, natural alternatives. Offering high-performance, natural products allows salons to attract and retain clients who value premium care.
  • Improved hair health: natural ingredients like keratin, plant-based proteins, and amino acids support stronger, shinier hair without harmful side effects, making a lasting impact on clients’ hair health.
  • Sustainability and environmental responsibility: by using products with eco-friendly formulas, salons reduce their environmental footprint and align with clients who prioritize sustainable choices.
  • Elevated brand reputation: partnering with Nouvelle, known for quality and innovation, positions salons as leaders in sustainable, science-backed hair care, building trust and loyalty.

Styling lines for every creative need

Are you ready to take your salon styling game to the next level? In the beauty industry, having the right tools in your arsenal can make all the difference.

We offer a diverse range of product lines that cater to a multitude of hair needs - our color lines deliver stunning results without toxic ingredients like ammonia, prioritizing the overall health of hair alongside the aesthetic outcome.

Salon hair styling products are the secret sauce that turns ordinary hair into a masterpiece. Whether your customers are aiming for an elegant look, voluminous curls, brightly colored hair, or a beachy wave, the right product can make it happen.

But it's not just about aesthetics: a high quality hair product is formulated to protect and nourish while delivering impeccable style - shielding hair from heat and pollution, and nourishing it with vitamins and natural oils.

All-round service for you

With 40 years of experience and a consolidated presence on the international market – in over 80 countries – we help every hairdresser and professional in their seek for an exuberant and creative image.

Everything we manufacture exudes art: from the formula to the packaging, we deliver excellent finished goods and assist you in looking for the best hair salon products and services that your clientele requires.

We offer high-quality shampoo, conditioner, and treatments at accessible prices. Professionalism never lacks, because we create, develop, and design our hair care lines down to every single detail. So, what you’ll receive from us will let you distinguish on the market and find new customers.


Now it's time to join us!