Four professional lines — colour, after-colour care, bond rebuilding and re-styling — engineered to work together. Built with hairdressers, for hairdressers, in eighty-plus countries.
Across the colour portfolio. Gentler in the salon, predictable on the chair.
PPD-, paraben- and silicone-free options. Full ingredient list per SKU on request.
Wholesale pricing, exclusive territories, EU drop-ship logistics and stylist training.
Colour, after-colour care, bond rebuilding and re-styling — each line built for the professional service environment, each designed to amplify the others.
01 · Tech support
Pre & post-colour · 6 products
A complete biotechnological range that supports every step of any in-salon technical service — from preparing the hair to sealing the colour result. Powered by chestnut algae oil.
02 · Water colour
Semi-permanent · Ammonia & PPD-free
A water-based, ammonia-free direct colour that conditions while it tones. Used straight, mixed or diluted — for refresh, toning, fashion shades and balayage gloss.
03 · Bond rebuilding
In-service protocol · Compatible with all colour services
A professional bond-rebuilding system that works alongside colour and lightening. Reconstructs disulfide bonds, neutralizes oxidative stress, restores hair tensile strength.
04 · Styling & finishing
Permanent waving · Smoothing · Reshaping
A complete chemistry portfolio for permanent shape change — from gentle body waves to keratin-smoothing systems — tuned to every hair type and porosity.
Internal lab data, on bleached European hair, vs. untreated control. Available on request.
The new Tech Essentials line is inspired by the work of artist and biologist Michele Banks, who transforms the microscopic world into expressive form. Each bottle visualizes a single drop of chestnut algae oil — the protagonist of the formula and of the packaging.
Sustainably sourced from microalgae originally derived from chestnut tree sap, this rare oil protects, strengthens and repairs the hair fibre, controls frizz, and shields against UV-driven lipid degradation.
We don’t see colour as a chemical service. We see it as a language — an act of expression for the stylist, and the person in the chair.Nouvelle creative direction
Three decades of formulating, in one Italian facility, for the most demanding professional clients in 80+ countries.
Formulation, manufacturing, filling and QC all happen in our Italian facility. Every batch is traceable down to the raw material lot.
Cruelty-free across the portfolio. Ammonia- and PPD-free options on the lines your clients are asking for. We publish ingredients per SKU.
Tiered wholesale pricing, exclusive territory agreements, EU drop-ship logistics and trade support tied to real sell-through.
Our technical line is staffed by working stylists. You’ll talk to a colourist within the hour, in your language.
Education · Online · In-person
Every account — salon or reseller — gets unlimited access to Nouvelle Academy. Video protocols, technical documents, in-person master classes and certified hairdressing courses.
If you don’t see your question here, the form below reaches a real person. They come back within one business day.
Ask us directlyNouvelle is a professional-only brand. We sell to licensed salons, professional stylists, beauty schools, and verified resellers / distributors.
For salons, no minimum on individual orders once the account is open. For resellers and distributors, opening orders vary by market.
Yes. Qualifying professionals receive a sample kit of the line(s) they’re evaluating. For larger accounts, we’ll arrange an in-salon demo.
100% in Italy. Formulation, manufacturing, filling and quality control all happen at our facility. Every batch is traceable down to the raw material lot.
Nouvelle does not test on animals, and most of the portfolio is vegan-formulated. Multiple lines are ammonia-free and / or PPD-free.
Probably — we’re actively expanding, with exclusive territories available in select markets. Mention your country in the form below and we’ll route you to the right regional manager.
Open a Nouvelle account — it starts with a fifteen-minute call. We’ll send pricing, samples and the contact details of your local representative.
