Sustainability
We are committed to producing products responsibly, with minimal impact on nature.
Enjoy sustainable hair care and take care of the planet with us!
Choosing sustainable hair care solutions means celebrating the harmony between beauty and the environment.Thanks to sustainable practices and products, you can create a positive impact on both your customers’ hair and the planet. Explore the importance of sustainability in the beauty industry and find out what Nouvelle can do for your brand or salon.
The importance of sustainable hair care
Let’s see together what sustainable hair care means.
This innovative way to develop hair care products embraces eco-friendly and socially responsible practices that:
• Are kind to the environment
• Prioritize our well-being
• Promote long-term sustainability
Why is sustainable hair care so important? First of all, things like harsh chemicals, excessive water usage, and non-recyclable packaging can harm the environment. By opting for sustainable alternatives, we can significantly reduce our carbon footprint and preserve precious resources for future generations.
But it's not just about the planet.
Sustainable hair care also looks out for health. Many conventional hair care products contain harmful chemicals that can lead to scalp irritation, hair damage, and even environmental pollution. By choosing natural and organic ingredients, cruelty-free formulations, and non-toxic products, we prioritize the well-being of both consumers and industry professionals.
And let's not forget about ethics. Sustainable hair care promotes fair trade, transparency, and responsible ingredient sourcing. It ensures that everyone involved in the supply chain is treated ethically and fairly. By supporting sustainable brands and salons, we contribute to a more equitable and responsible industry.
METICULOUS INGREDIENT RESEARCH AND SELECTION
Our R&D department uses state-of-the-art technology and research methods to select only the highest quality and effective ingredients available while ensuring their safety, efficacy and sustainability.
VEGAN
We are committed to developing vegan formulas. Our formulas are all made in Italy, and with no animal testing, in compliance with the strictest EU regulations.
FREE FROM
Wherever possible and in the vast majority of our products, we aim to formulate without
adding sulfates, SLS/SLES, parabens, paraffin, EDTA, MEA or PEG; 97% of our
formulas are silicone free.
UNIQUE AND EXCLUSIVE FRAGRANCES
All of our fragrances have a signature mood and are selected for their
compatibility as well as their pleasantness and character. All our fragrances
respect strict global safety standards.
NATURAL INDEX
Our products are up to 98% natural, with most products ranging between 80-98%, and a very low number of
formulas below the 50% mark.
BIODEGRADABILITY
INDEX
Our products are up to 99% biodegradable, with most products ranging between
80-99%, and a very low number of formulas below the 50% mark.
GREEN MANUFACTURING
40% of the energy used for manufacturing is from sustainable resources (solar).
SILICONE FREE
97% of our formulas are silicone free
MINIMAL IMPACT ON NATURE
We are committed to producing products responsibly, with minimal impact on nature.
RESPECTING THE PLANET
Our ingredients are cultivated, developed, packaged and transported using sustainable practices, respecting the planet all along the supply chain.
SAFE INGREDIENTS
Our ingredients have not been obtained using fossil fuels for their production or extraction.
RECYCLABLE PACKAGING
All our packaging is easily recyclable. Please ensure you comply with your local recycling regulations.
EV CHARGING & FLEET
We’re committed to sustainability with multiple EV charging stations on-site and a fully electric company car fleet.
ECO-SOURCED MATERIALS
To minimize our carbon footprint, all our packaging and marketing materials are sourced exclusively from Europe.
How to become a sustainable salon
Becoming a sustainable brand or salon is not only a responsible choice but also an opportunity to make a positive impact on the environment and attract eco-conscious clients.
Here are some key steps to help you become a sustainable brand/salon:
• Adopt eco-friendly practices by incorporating energy-efficient lighting to reduce electricity consumption, implementing recycling and waste reduction strategies, or choosing sustainable materials for your salon's infrastructure and furnishings.
• Eco-conscious product selection - opt for professional hair care products that prioritize natural and organic ingredients, look for cruelty-free formulations, and choose brands that use environmentally-friendly packaging
• Water conservation - you can install low-flow faucets and showerheads for water-saving, and offer waterless products such as paste shampoos and conditioners
• Educate your team and clients about the importance of sustainability in hair care by sharing tips and information on eco-friendly practices they can adopt at home, or promoting the benefits of sustainable beauty choices on the environment.
By following these steps, you can become a sustainable salon that aligns with the growing demand for eco-consciousness and make a significant contribution to a greener future.
Lively
Lively
Color Glow
Color Glow
Paint Bang
Paint Bang
Coloraqua
Coloraqua
Genius Repair
Genius Repair
Scalp Habit
Scalp Habit
