A state-of-the-art professional and anti-ageing dyeing treatment that, while coloring, restructures, conditions and protects hair. Ammonia-free, PPD-free for gentle, scalp-friendly coloring without unpleasant odors. Both for professional services and home care routine.

Lively: the market

Natural hair color, as product type, accounted for over 3/5 of overall demand for hair color in 2022.

Moreover, the majority of the consumers are concerned about any side effects which some ingredients such as ammonia might have on their hair.

Anyway, the growing awareness of the benefits of herbal colours (that are the only real natural colors), is also compared to the awareness of their low performances.

Over the years more and more people have embraced the philosophy of a «natural coloring», opting for vegan and AMMONIA, PPD free coloring options

More and more people care about the wellbeing of the environment and opt for eco-friendly and vegan solution both in cosmetic and everyday life in general.
A huge number of people suffer from skin allergies or have a particular sensitive skin, thus, they prefer opting for vegan/coloring options without allergens.
More and more people care about the overall wellbeing of the hair and try to avoid coloring containing Ammonia and Ppd, which can weaken the hair structure.

7 Results

Lively's active ingredients


The Nouvelle laboratories have devised a blend of active ingredients that could have visible results with multiple benefits

Fermented oils

Perfect but not aggressive


Hair and color

Deep hydration and repair

for complete anti-ageing action

Lively's olfactory pyramid

Discover the fragrance

Delicate and at the same time fiery, an infatuation of citrus fruits which then lights up with spicy and warm tones of pink pepper and amber. It is the warm scent of amber that sinuously runs through the entire composition, like a caress that places its soft touch in a base of patchouli and vanilla gourmand.


Bergamot, Grapefruit, Lily of the Valley, Amber, Pink Pepper Berries


Lily of the Valley, Peach, Vanilla, Amber


Patchouli, Musk, Vanilla